Main Tasks:
• Managing of the all customer databases, and formulating strategies of models against lifetime value, retention, loyalty, and advocacy/loyalty programs.
• Coordinating the implementation of new CRM campaign management tools inclusive of email, app/web, e-commerce and other own or third-party platforms.
• Creating business-wide consumer analytics and behavioural reporting – development of consumer segmentation models along with internal and external analysts and based on common characteristics inclusive of purchase history, consumer type, consumer behaviour, and demographics.
• Defining, managing and execution of short term loyalty promotions, including the generation of new ideas concerning loyalty products and brands.
• Being responsible for digital advertising strategy, by designing, building and maintaining social media presence across all digital channels.